The System
So we went on playing with the name, the associations and the brand & label itself to conclude to a all-in-one logo. Everything had to be kind of cute — only not too cute and childish.
So with the name „Pinguli“ and the general shape of a penguin we were lucky to be able to combine both of them into a unified signet. Serving both little guys and young gals, the color definition was clear to us — and it even played in our cards as we wanted to establish a somehow variable and modular system.
So with the name „Pinguli“ and the general shape of a penguin we were lucky to be able to combine both of them into a unified signet. Serving both little guys and young gals, the color definition was clear to us — and it even played in our cards as we wanted to establish a somehow variable and modular system.
The print application we didn’t print
(but that’s how we imagine it)
(but that’s how we imagine it)
