MYOMY is a corporate concept for a brand focusing on myofascial release therapy.
Creative Direction: Deni Šimić
Starting Point
Myofascial release is a therapy “that claims to treat skeletal muscle immobility and pain by relaxing contracted muscles, improving blood and lymphatic circulation, and stimulating the stretch reflex in muscles.” — Wikipedia
This form of therapy focuses not only on the now trending fasciae (that is everywhere over the media) but on the muscles (myo) lying underneath the fasciae resulting in a symbiotic collaboration between the two.
With MYOMY the idea is to give therapists a platform on which they can inform their patients about the treatment and to establish a brand which distributes the tool that patients can use for themselves in order to treat their aches.

Target Group
While this is a rather special theme there are two main target groups:
Athlete
On the one side there is the (semi-)professional athlete trying to optimize him-/herself and his/her workout to the fullest. He/She is a person who is ambitious, rather aggressive, trained and versed in terms of health and his/her body while he/she wants to push the limits with every occasion—even after the workout while the muscles try to relax the athlete wants to optimize this process.
On the one side there is the (semi-)professional athlete trying to optimize him-/herself and his/her workout to the fullest. He/She is a person who is ambitious, rather aggressive, trained and versed in terms of health and his/her body while he/she wants to push the limits with every occasion—even after the workout while the muscles try to relax the athlete wants to optimize this process.
Health-aware hobbyist
On the other side there is the health-aware occasional sportsperson who just has some aches here and there and doesn’t want to go the therapist every now and then—either because of the costs or because he/she is ashamed of the frequency of his/her visits.
On the other side there is the health-aware occasional sportsperson who just has some aches here and there and doesn’t want to go the therapist every now and then—either because of the costs or because he/she is ashamed of the frequency of his/her visits.

First Aesthetics
Trying to establish a visual connection between these two sportive counterparts—just as muscles and fasciae are—was hard.
Here are some of the tests I did.
Here are some of the tests I did.

The Logo

More info coming soon …