Brand, Motion & UI/UX Designer
Flexible Design System
With modularity and variability in mind we developed a system that is based upon a black-ish darkblue and a white-ish creme-yellow to connote the aesthetic of a monochrome brand while maintaining a certain individuality.
The picturemark is based upon the brand name itself and the connotations it develops when pronouncing the name — STRYVE equals strive equals trying and failing and standing up again and again … the actual systematic of doing sports. Keeping that in mind we developed a point-symmetric signet to maintain that character of trying and failing and getting up again.
Everything on this site was crafted with pure ❤︎ by Deni Šimić.
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