STRYVE | Brand Development
The up and coming sportsbrand STRYVE ↗︎ instructed me to develop a new scheme for their corporate identity and to direct the brand into a better fitting direction. Therefore I developed the brand basics—logo, colors, type, layout guidelines & shop-interface—and helped defining the brand strategy.
The up and coming sportsbrand STRYVE ↗︎ instructed me to develop a new scheme for their corporate identity and to direct the brand into a better fitting direction. Therefore I developed the brand basics—logo, colors, type, layout guidelines & shop-interface—and helped defining the brand strategy.
The up and coming sportsbrand STRYVE ↗︎ instructed me to develop a new scheme for their corporate identity and to direct the brand into a better fitting direction. Therefore I developed the brand basics—logo, colors, type, layout guidelines & shop-interface—and helped defining the brand strategy.
The up and coming sportsbrand STRYVE ↗︎ instructed me to develop a new scheme for their corporate identity and to direct the brand into a better fitting direction. Therefore I developed the brand basics—logo, colors, type, layout guidelines & shop-interface—and helped defining the brand strategy.
Task
Create the building blocks for a growing & innovative sports brand while incorporating learnings & setting the brand apart from the big players.
Role
Brand, Motion & UI/UX Designer
Responsibilities
Competitive Analysis
Benchmarking
Brand Development
Logo Design
Motion Graphics
Editorial Design
Flexible Design System
Iconography
Product Illustrations
Interface Design
Agency
The System
With modularity and variability in mind we developed a system that is based upon a black-ish darkblue and a white-ish creme-yellow to connote the aesthetic of a monochrome brand while maintaining a certain individuality.
The picturemark is based upon the brand name itself and the connotations it develops when pronouncing the name — STRYVE equals strive equals trying and failing and standing up again and again … the actual systematic of doing sports. Keeping that in mind we developed a point-symmetric signet to maintain that character of trying and failing and getting up again.
For the typography we decided on the kind of geometric, kind of humanistic and pretty individual Circular by Laurenz Brunner which is distributed over at Lineto ↗︎.
Imagery
Copyright for the above shown imagery belongs to Tristan Rösler ↗︎.
I don’t claim any right on the photographies.
Interface
Have anything for me? 
Have anything for me?
Have anything for me?
Have anything for me?
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