Brand, Motion & UI/UX Designer
Competitive Analysis
Benchmarking
Brand Development
Logo Design
Motion Graphics
Editorial Design
Flexible Design System
Iconography
Product Illustrations
Interface Design
With modularity and variability in mind we developed a system that is based upon a black-ish darkblue and a white-ish creme-yellow to connote the aesthetic of a monochrome brand while maintaining a certain individuality.
The picturemark is based upon the brand name itself and the connotations it develops when pronouncing the name — STRYVE equals strive equals trying and failing and standing up again and again … the actual systematic of doing sports. Keeping that in mind we developed a point-symmetric signet to maintain that character of trying and failing and getting up again.
For the typography we decided on the kind of geometric, kind of humanistic and pretty individual Circular by Laurenz Brunner which is distributed over at Lineto ↗︎.
Copyright for the above shown imagery belongs to Tristan Rösler ↗︎.
I don’t claim any right on the photographies.
Want to work with me? Or just say hi?
Then write me a note: hi@denisimic.de ↗︎.
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Everything on this site was crafted with pure ❤︎ by Deni Šimić.
If not, it should be indicated. Copyright ©2021.
If anyone asks: built with Semplice ↗︎, set in Gordita Medium & Bold ↗︎.