To establish a fluent and coherent interfacedesign we needed to make a few adaptions and alterations to the existing corporate design.
So we decided to minimalize and reduce their logo, clean it up and give them a few hints and tips on the way on how to use it.
Furthermore we focused on one of their blue tones, make that one their primary color and add shades of grey for the sake of hierarchy. That meant that we already had a clean and techy looking foundation that suits FlyNex.
And to give the branding an overall coherent look we changed the corporate font from the Nothing-To-Say-Arial to the geometric but still fabulously friendly Gordita by Thomas Gillett which is distributed over thedesignersfoundry.com.
HOCHBURG × Skills
/ motion design
/ sustainable reorientation of communicative actions
Random Posters / 2013—2017
/ posters I created when clients allowed me to have spare time
/ corporate design, corporate identity & shop interface design for a new sportsbrand
/ logodesign & corporate essentials for a handmade clothing label
/ timetracking-tool for freelancers
Corporate Motion for THINKS
/ logo animation / youtube channel concept
Movie Posters / Essentials
/ classical movie posters reduced to the core of their content
Lost & Found
/ music visualization
/ creative direction for the students mag „FORMAT“, issue #12